UK public interest in low carbon living shows signs of growth

... but only if the upfront costs are low

Another interesting report via Kit Strange at the Resource Recovery Forum, www.resourcesnotwaste.org New research, testing reactions to a range of low carbon propositions, shows the British public is interested but looking for support. The study shifts away from focusing on general attitudes to look at 12 options including technologies like solar panels, financial support packages (e.g. 'green' loans), in-home smart meters etc. The main findings suggest that the public respond well to many of the propositions put to them, although the questions only tested headline interest in a range of potential ideas. However, interest in low carbon living options seems strongly correlated to low upfront costs for the consumer - no surprise there then.